Data Battle in Retail, Brand Sales from D2C to C2B, and Carrying Consumer Credit – ft. 91APP Product Chief Kun-Mou Lee (Happy)

EP.234

GM,

Today's episode features a discussion with Happy, the Chief Product Officer of 91APP, on the application of blockchain in the retail industry. Happy recently wrote an article on his personal blog titled "Blockchain as an OpenDMP - Exploring the Possibilities of Zero-Sided Data," which sparked significant discussion and was my first encounter with the discussion of blockchain applications in the retail sector.

In this episode, Happy shares insights into how the retail industry's models have evolved from C2C and B2C to the current D2C and the future C2B. He delves into the driving forces behind these changes and their impacts on users. Understanding this broader trend sets the stage for grasping the significance of blockchain. According to Happy, the demand has always existed; it's just that different technological tools are available in different eras.

The content of this episode includes:

• Introduction to 91APP and "The Science of Retail"

• Changes in retail sales models over time and the driving forces behind them

• The data battle in retail: From B2C to D2C

• What is the next step after D2C in the C2B sales model? Examples and explanations

• Consumer credit: What is it, and how do consumers take their data with them?

Further reading:

• How do you "own" a tulip? — Blockchain, virtual currency, NFT, and the metaverse

• Blockchain in Retail (1) - WEB2.0 X Blockchain: New Opportunities Created by Connection

• Blockchain as an OpenDMP - Exploring the Possibilities of Zero-Sided Data

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